What are Apple App Store Non-Consumable In-App Purchases?

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Non-Consumables are In-App Purchases that can only be bought once, don't expire and provide persistent ownership over a paid item, experience or premium features.

Non-Consumables can either be:

  • Exclusively available to certain people.
  • Exclusively available by paying for them.
  • Available for public purchase or can be earned after being in an app for a long time.

This could be seen as:

  • Fashion apparel by Gucci or Louis Vuitton that are only available to certain celebrities.
  • EA Sports FIFA is exclusively available for purchase.
  • You can buy a New York City Marathon medal or you can earn it by running in the yearly event.

Once you have purchased or obtained one of the items or experiences above, you own it for life.

When creating a Non-Consumable, you can enable Family Sharing. This suggests that you could create a higher priced non-consumable, which would allow an entire Apple Family to benefit from a feature, item or experience.

How do I create Non-Consumable In-App Purchases?

Follow our guide below to learn how to create Non-Consumable In-App Purchases.

In order to receive, measure and analyze or take action on events outside your app related to Non-Consumable In-App Purchases; or to engage with a customer when they buy or lose access due to a refund of a Non-Consumable In-App Purchase, you must create an App Store Server Notifications (ASSNs) system.

Looking for more information on building e-commerce Apple apps?

Read our business guide to get our latest market and customer research, perspective and recommendations on building Apple e-commerce apps that use In-App Purchases and Subscriptions.

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