M·A·C Cosmetics New Concept Store Is The Next Step In Virtual Retail
We are honored to have supported M·A·C Cosmetics, Estee Lauder Companies and Valtech in the launch of the M·A·C. Innovation Lab, a store that features a connected suite of mixed reality, omni-channel experiences.
Written by Oscar de la Hera Gomez
First published on 12/16/2021 at 19:40
Last Updated on 04/04/2022 at 18:39
M·A·C. Innovation Lab, Queens New York
We are honored to have supported M·A·C Cosmetics, Estee Lauder Companies and Valtech in the launch of the M·A·C. Innovation Lab, a store that features a connected suite of mixed reality, omni-channel experiences destined to enable humans to discover their ultimate foundation, design their own palette, try before they buy, collect their favourite items as well as custom print designs on physical product.