M·A·C Cosmetics New Concept Store Is The Next Step In Virtual Retail

Oscar de la Hera Gomez
The Queens Center M·A·C Costmetic's store where the M·A·C Innovation Lab lives.

M·A·C. Innovation Lab, Queens New York

We are honored to have supported M·A·C Cosmetics, Estee Lauder Companies and Valtech in the launch of the M·A·C. Innovation Lab, a store that features a connected suite of mixed reality, omni-channel experiences destined to enable humans to discover their ultimate foundation, design their own palette, try before they buy, collect their favourite items as well as custom print designs on physical product.

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