What is a Target Audience?

Oscar de la Hera Gomez
A flower that represents Strategy with the text “Target Audience” beneath it.

A target audience is the population that you are trying to reach with your publication, advertising, product, service or experience.

As part of creating a successful publication, advertising, product, service or experience it is fundamental that you know who you are creating for and why it is of value to them. This group of people within the general population is known as the target audience and can be illustrated using personas.

To learn our approach to defining a target audience or creating personas, consult the link below.

Looking to learn more about Research and Strategy?

Search our blog to find educational content on research and strategy.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to inquiries@delasign.com with any thoughts or feedback you may have.
delasign logo

Book a Free Consultation.

An icon of an email.

Click here to email us.

Fill in the details below to book a free consultation or to let us know about something else. Whatever it is, we are here to help.

How can we help you ?

Contact Details