What makes a good Logo?
A good logo represents the spirit of a brand, is noticeable and memorable and can only be interpreted in specific ways.
A good logo represents the spirit of a brand, is noticeable and memorable and can only be interpreted in specific ways.
SubscribeWhat is Branding?What is a Logo?We would like to thank Benjamin Critton for his education in Mark Making and the Graphic Narrative during our Founders time at the MFA Products of Design.
A logo must visualize the soul or essence of the brand.
At its core, a logo must visually resemble the spirit or purpose of the brand or of its creator.
A logo must be noticeable and memorable.
A logo must catch the eyes of consumers so they know it when they see it, and can describe it after.
A logo must only be interpreted in a specific number of ways.
A logo is not art and is meant to be perceived in specific ways.
If it is perceived in any other way, this is bad branding.
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