Layout

A layout is a collection of components which are arranged in an order with associated content to produce a visual.

They come in two flavors: static layouts or dynamic layouts - depending on whether the components can be ordered as you like (dynamic) or not (static).

Brand Assets
DESIGN
A package that includes all the logo's or visual assets required to recreate a brand.
Brand Colors
DESIGN
The colors associated with the brand.
Brand Identity
DESIGN
The way a brand wants to be seen in the eyes of the public.
Brand Pyramid
DESIGN
As a critical part of the Brand Identity, the Brand Pyramid is a representational framework that answers fundamental questions about a brand and market positioning.
Broken Experience
DESIGN
A term used to describe when an idea or execution does not make sense from the perspective of a user or customer.
Component (Digital)
DESIGN
A component is the name given to an element within the digital system.

Each component must be named the same way in Figma and in Code and must have a corresponding schema; to ensure we are always talking the same language.
Styleguide
DESIGN
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience.

For digital product, services and experiences - Typography must be responsive to match the Google Material Design breakpoints.

A styleguide is synonymous with brand book or brand styleguide.
Typography
DESIGN
Typography is the term used to describe or discuss the visual appearance of text.
Visual Brand Identity (VBI)
DESIGN
The combination of the styleguide and brand identity.