An individual endlessly drawing a figure of 8 on a card on a table.
MFA Products of Design


Finito is a simple, paper-based product that helps raise public awareness around stress and anxiety—through drawing, deep breaths, and Eye Movement Desensitization and Reprocessing (EMDR).

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MFA Products of Design

Finito came to life after an interview with Emily Roberts, who reasoned that “there is a necessity to produce a product or system that provides a rapid reduction in emotional distress.”

With this ability, she argued, individuals might be able to process trauma from a different perspective — enabling them to regain control, understand and cope with the events.

Oscar researched various forms of psychotherapy, and came across Eye Movement Desensitization and Reprocessing (EMDR)—a treatment discovered by Dr. Francine Shapiro in 1987, who through more than 30 studies has demonstrated its ability to alleviate emotional distress.

EMDR is commonly practiced with a therapist, who uses a pen to direct an individual’s eyes to follow lateral movements, while simultaneously helping them attend to emotionally-disturbing material. It is a form of 'bilateral stimulation', which rhythmically stimulates the rational and emotional side of the brain in harmony, alleviating emotional distress.

Inspired by EMDR and its ability to alleviate emotional distress, Oscar brainstormed over how he could turn the therapy into a simple, repetitive, and portable exercise.

The result was Finito—“Draw for Relief”. As users trace the figure 8 printed on the card with the tip of their pen or pencil, they follow the movement with their eyes while simultaneously taking deep breaths.

Although Finito was a compelling product, it would require a therapist to address serious trauma. Oscar was eager to address the topic through a more introspective behavior, and this led him to pursue research into the practice of meditation.

What We  


  • The front of the Finito card - prompting 'Draw for Relief' and with a figure of 8 created as a dotted line.
  • A human handing a Finito card to another human on the street.
  • A human reading the back of the Finito card on the street.
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