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Illusion Spinner

The Illusion Spinner.
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MFA Products of Design x The Museum of Modern Art

Summary

Made from unglazed, bone china, the Illusion Spinner captures your mind through the combination of the whispery sea-shell sound of the ocean and a mesmerizing optical illusion.

Visit Products of Design
Press Kit

Pitch your product to the  
MoMA Design Store

Thanks to Allan Chochinov & the MFA Products of Design, we were taken on a journey to support The MoMA Design Store’s mission to discover and represent up-and-coming artists.

They came to us with the request of producing products on the topic of gifting. An adventure that would see us ideate 100 concepts, prototype 10, pitch 5 and finesse their product of choice: the Illusion Spinner.

We are honored to have subsequently spent two years collaborating with the Museum of Modern Art in the production and advertising of the Illusion Spinner.

What We  
Did

A user spinning the Illusion Spinner, demonstrating the swirling motif that is produced.

Project  
Outcomes

Honors, press  
& Recognition

Media

  • A user spinning the Illusion Spinner, demonstrating the swirling motif that is produced.
  • Illusion Spinner on a Glass Table.
  • The Illusion Spinner as featured on the front windows of the Midtown Manhattan MoMA Design Store.
  • The Illusion Spinner as featured on the MoMA Design Store in SoHo Manhattan.
  • A closeup of the Illusion Spinner as featured on the MoMA Design Store in Midtown Manhattan.
  • A picture of the Illusion Spinner at the Midtown Manhattan MoMA Design Store.
  • The Illusion Spinner as featured on the School of Visual Arts Journal.
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You imagine it, we create it.

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