Project Dao

An advertisement of Project Dao that shows a child looking at an objective on one side with no direction of where to go. On the other side, the child sees a path to achieving that objective. Between these two sides sits the text "It's easy if you see it."
MFA Products of Design


An alternative learning platform aimed at empowering the children of minimum wage earners.


Learn more about our  
award winning project

To capture the brief of ‘Designing for minimum wage in New York City’, designers Ziyun Qi, Isioma Iyamah and Oscar de la Hera Gomez created Project Dao - a free, alternative learning platform aimed at empowering the children of minimum wage earners with valuable, targeted education; as well as providing them a resource to enhance their employability and entrepreneurial potential, to help youth seek futures away from the low-income sphere.

The name Project Dao derives from the Chinese philosophy 'Dao', which signifies 'way', 'path' or 'route', a concept that fit the team’s project goal.

Project Dao uses a gamified, digital platform to connect users to teams that are led by specialized, industry relevant mentors. These mentors customize the users’ journey by providing a series of digestive micro-objectives in the form of timed challenges such as workshops or achieving a specific grade.

The skill building is visualized as a report card, which the student can later translate into a viable resume. This also allows Project Dao entry into an alternative employment marketplace, providing trusted partner companies with a strong employee pool.

Additionally, because parental support is invaluable to a child's growth, Project Dao mentors send parents results and are encouraged to provide verbal and moral support to their child, further affirming their gains and successes. This system enables parents to progress along with their child, and gives them tangible evidence of their advancement.

What We  

An advertisement for Project Dao that shows cartoon characters defeating a dragon under the slogan "slay your dragon."

Honors, press  
& Recognition


  • In Project Dao, after signing up you must select whether you are a Use, Mentor, Parent or Employer.
  • Students are encouraged to discover their passions by selecting a series of options from a criteria that includes painting, cooking, design, drama, film, maths, mechanics, sports, strategy, technology, chemistry and music.
  • After selecting their passions, students are given industries that fit their profile. The example show includes coder, medic, negotiator and chef.
  • As a student traverses their journey on their platform they can see the milestones that they have achieved.
  • An example of a student profile on the project dao platform.
delasign logo

Book a Free Consultation.

An icon of an email.

Click here to email us.

Fill in the details below to book a free consultation or to let us know about something else. Whatever it is, we are here to help.

How can we help you ?

Contact Details