How to calculate a Market Value

Oscar de la Hera Gomez
A flower that represents business with the text "Market Value" beneath it.

A three step process for determine the market value of a product, service or experience.

Step One: Determine the Market Size

In order to know how much a product, service or experience (i.e. an initiative) is worth, you must know its market size.

Step Two: Determine the Price Point

Use the research that you used to determine the market size (i.e. the competitor analysis) to determine the price point for the initiative.

Step Three: Calculate

The market value is equal to the market size x the price point.

Looking to learn more about Innovation, Project Management, Design, Technology and Strategy?

Search our blog to find educational content on innovation, project management, design, development and strategy.

Any Questions?

We are actively looking for feedback on how to improve this resource. Please send us a note to with any thoughts or feedback you may have.
delasign logo

Book a Free Consultation.

An icon of an email.

Click here to email us.

Fill in the details below to book a free consultation or to let us know about something else. Whatever it is, we are here to help.

How can we help you ?

Contact Details