How to calculate a Market Value
A three step process for determine the market value of a product, service or experience.
Step One: Determine the Market Size
In order to know how much a product, service or experience (i.e. an initiative) is worth, you must know its market size.
Step Two: Determine the Price Point
Use the research that you used to determine the market size (i.e. the competitor analysis) to determine the price point for the initiative.
Step Three: Calculate
The market value is equal to the market size x the price point.
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