What is a Minimum Viable Product (MVP)?

Oscar de la Hera Gomez
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A simplified, efficient, and concise product, service, or experience that enables companies or individuals to test a hypothesis on a target audience.

A Minimum Viable Product or an MVP is a term that is at the heart of lean methodology and which came into my world through Eric Ries's The Lean Startup.

An MVP can be defined as the product, service or experience that requires the least effort in order for a company or individual to test a hypothesis with a target audience with the purpose of finding a product-market fit.

Depending on where a company, team or individual finds themselves within an innovation process, an MVP often takes the form of a video, clickthrough prototype, low fidelity prototype, high fidelity prototype or a Concierge MVP where by feedback can be gained through In-Depth Interviews or Focus Groups with the purpose of efficiently developing a product, service or experience.

To learn more about our suggested methods for user research, consult the articles linked below.

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