Combining Offers in Apple App Store Apps

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Introductory Offers and Custom Offer Codes can be paired to extend an offer period to a customer; or be made exclusive so customers can use one or the other.

When creating Introductory Offers and Custom Offer Codes for an Auto-Renewable Subscription, you can configure the offers to work with each other or work separately.

Example timelines of how this would work are available below.

These were taken from Apple's Get Started with Offer Codes Tech talk.

A sample timeline showing how the offers do not work together.

Introductory Offers and Custom Offer Codes that do not work with each other.

A sample timeline showing how offers can work together.

Introductory Offers and Custom Offer Codes that do work with each other.

How do I create offers?

Follow our guide below to learn how to create Introductory Offers and Custom Offer Codes.

In order to take action on or receive, measure and analyze events related to offers; or to engage with a customer regarding a recent offer transaction, you must create an App Store Server Notifications (ASSNs) system.

Looking for more information on building e-commerce Apple apps?

Read our business guide to get our latest market and customer research, perspective and recommendations on building Apple e-commerce apps that use In-App Purchases and Subscriptions.

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